Fédération Equestre Internationale

CLIENT

Redtorch and Raw Motion Studios for Fédération Equestre Internationale (FEI)

THE CHALLENGE

Create a compelling campaign film for 'A Bond Like No Other' that authentically captures the unique relationship between horses and humans, bridging centuries of partnership into the modern context of the Paris 2024 Olympics equestrian events.

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DELIVERABLES

Campaign Film Co-Direction
Creative Direction
Narrative Structure
Visual Treatment Development
Animation Direction

PHASE I

Core & Birth We begin with life's fundamental rhythm - a single heartbeat. Through precisely choreographed montage, we weave together universal moments of creation and nature, alternating between third-person and intimate first-person perspectives. From childbirth to bee pollination, each scene reinforces the interconnectedness of all living things.

PHASE II

Emotion and Connection As the heartbeat intensifies, we explore the striking physical and spiritual parallels between horses and humans. Through cinematic macro photography, we reveal the subtle similarities in skin, musculature, and eyes. This intimacy flows into hand-drawn animation sequences that honor the historical significance of the horse-human partnership across centuries.

PHASE III

Energy and Experience The finale builds to an adrenaline-fuelled crescendo that captures the visceral thrill of equestrian sport. We draw unexpected parallels between horseback riding and modern experiences - the power of a Ferrari engine mirrors a horse's gallop, a cliff jumper echoes a show jumping sequence. The heart rate peaks, then deliberately slows, creating a powerful moment of reflection before revealing our campaign title.

When Two Hearts Beat As One: Behind FEI's 'A Bond Like No Other'.

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